Google Optimisation Tutorial

Optimisation Tutorial Introduction

It is essential for you to first establish whether your site has been hit by the Penguin or Panda algorithm updates. If you look at your site statistics, you will see a significant traffic drop on or around the 24th April 2012 if Penguin is the cause.

Most website owner who are hit by Penguin see their primary exact match anchor text hit hardest because they are dominate the websites back-link anchor text. The free back-link checking tool at is the simplest way to analyse your present keyword anchor text.

Back-Link Construction

Google Penguin requires text link density to be less the 5%. Your back-link anchor text profiles need to be mostly URL links, Brand related links and junk links rather than keyword rich ones.

Your registered company name is ideal for a Brand link. Use different types of website addresses for your URL link creation.

Getting links from various C Class IP addresses is really important for your back-linking strategy. Themes sites are valuable linking resources for you. Domain authority can be measured by Google PR and ‘Trust’ score metrics. Link from pages that have links pointing to them are more authoritative than unlinked to pages. Links on pages that themselves have quality back-links are the best links to get.

Google and Automated Link Networks

We’ve yet to see a high quality automated link network. Avoid automated link networks at all costs as eventually Google will discover them and penalise the websites using them.

You should ask any SEO consultants that have worked on your website optimisation if they have used any link networks to build links to your website. (Because of their low cost nature, link networks are often used to build affordable links in volume).

On-Page Requirements

The absolute maximum on-page keyword density you must aim for to keep Google’s Panda algorithm happy is 2 to 3%. An easy way to aid your search engine rankings is to add a link to an authority site from within your content. The best sites to link to are .gov and .edu sites.

Your Web Content

The content on your site must be unique to you, well written and of only the highest quality. Google Panda loves to see contextual linking from related keywords and phrases within your content to other pages of your website, or to authority domain content pages. Assuming your site is mobile friendly, you only need produce high quality page content to begin to rank in Google, the trust and quality metrics Google measure will then push you up the rankings. If you aren’t mobile friendly, ask to review your site and develop a compliant responsive strategy for your website.

Using Images in Your Content

Separate any large blocks of text that you have on your pages with suitable graphics. You can also use videos to increase the time that people spend on your website. Use different variations of phrases in the alt text image descriptions behind your content images.

Your website content shouldn’t contain any spelling, punctuation or grammatical errors. Double-check all that you write before it is published on your site as it will affect your ‘quality score’. Always write as much as is required to cover the subject without waffling, but the 500 word level is a good benchmark to target.

Focus on your readers when writing new content. You need your website visitors to engage with your content and to spend time reading it as opposed to hitting the back button.

If people like your content then the search engines will too. Word association is used by Google to understand your page content. Google uses a process called latent semantic indexing to relate words with similar or related meanings together so you can use more natural language to describe your goods and services.

How to Use Meta-Tags

Be careful to check the meta data on all pages of your site. Duplicate description tags will cause you to be penalized in the search results – get your metadata checked at SEO³. Sites that receive more clicks than the sites ranking near them in the search engine results rise up the rankings, so write your meta descriptions so that people will want to read more.

Bounce Rate

The speed that your pages load is an important metric for great Google rankings. Check your sites load speed using YSlow in Firefox because if your pages take time to load you won’t rank very high.

The bounce rate for your website measures the amount of visitors that don’t like your website. This is an indication to Google that your content isn’t what visitors are looking for, and so you will see your site drop for the search terms with the highest bounce rates.

For more detailed information about optimizing your website content to rank well in Google organic search, ask Deeho Ltd for advice or follow their search engine optimisation tutorials.

Page Views

Google measures the caliber of your web site by looking at the average volume of pages viewed by visitors. The more pages each visitor looks at, the better your content is perceived to be.

You can boost your Google rankings by improving the average time that visitors spend on your website. Google relates time on site with content quality and relevance.